High Quality Or High Volume? Which Is Better?

Image by jesuscm via Flickr

If you’re building your home based business online you might feel really small in the grand scheme of things. After all the internet is extremely vast. So how could anyone ever expect to canvas the world wide web with our business opportunity?

Many people feel so overwhelmed that they want to put as much marketing material up as possible. So they make a dozen videos, write 50 articles and create 10 blogs all focused on their business and throw them up on the internet as soon as possible.

Others however are extremely picky about what they put out on the web so they take their time and make sure everything is just right before they ever publish it to the web.

So which method is better?

What is really more effective? Quantity or quality?

Of course in a perfect world you could have a mixture of both… perfectly shot and edited videos, compelling and interesting articles and eye catching websites and at the same time have lots and lots of them!

However, that’s not a reality for most network marketers. So which route should you take?

I say less is more… if that “less” includes good quality marketing materials. You can have 100 mediocre videos on the internet and not get half as many views as one really excellent video that was well thought out and keyword optimized well.

Also, in some cases you only have one opportunity to make a great first impression. If you have a bunch of bad material out there that can be very hard to overcome when people are thinking about joining your business.

Look at it this way. If you were going to sign up with Guy A or Guy B and Guy A had 100’s of videos and articles but they were all just “ok” and Guy B has only a handful of things but they’re all really impressive and thought provoking and exciting who are you going to sign up with?

I promise you it would Guy B every single time!

So do as much as you can but don’t sacrifice quality when you do. Don’t just show people your opportunity blow people away with it!