Some Of The Biggest MLM Lies

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In the world of network marketing, it has long been advertised that the secret to growing a successful and strong MLM business is to duplicate your upline. Unfortunately, duplication has also formed the basis of much of the lies that have blemished the MLM industry.

An enormous disagreement was expected amongst many network marketers when the uncompromising report The 7 Great Lies of Network Marketing was published.

For a long time, MLMers that were struggling were told to:

* duplicate their upline
* to consider anyone within 3 feet of you as a prospect
* that anybody could do this even without any sales
* that just by joining the business all the hard work would be done for you

Out of all these statements the one that was probably most annoying was “You don’t believe in it enough!”

MLM Lies

The world of MLM has suffered a steady decline as a result of such ambiguous statements being sold to network marketers.

A major issue that most distributors face is the necessity to create a consistent stream of prospects. If you cannot maintain a constant supply of business leads, the belief you have in your business and in yourself are irrelevant and your business will start to suffer and eventually fail.

The haphazard method of trying to convince friends, family, and strangers to join your business is not professional and is likely to tarnish you with a bad name. Even worse, your success rate will invariably be low and most network marketers throw in the towel at this stage as they find the process too difficult and tiring. This will account for such a large attrition rate in the MLM arena.

The 3 foot rule, where you should consider everyone within 3 feet of you as a prospect, is a lie and is more likely to cause more stress leaving you with no choice but to quit.

Attraction Marketing

The power of the Internet reaches across the globe. It is perfect for network marketers to attract prospects to their business. There is one problem however. The majority of network marketers have no idea where to start in order to promote their business in the online communities.

Many network marketers are told that anybody can run an MLM business. This is another of the great lies, and whilst it might be true offline, it’s a completely different story online.

With the power of the Internet you are able to specifically target prospects that you want to join your business. The basis of attraction marketing is to pre-sell to potential prospects before you introduce them to the primary business offer.

It is ironic that many of the renegade network marketers are starting to refute this particular theory. The application of attraction marketing methods online could not be any easier.

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