How To Write Press Releases For Network Marketing

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Press releases for network marketing have always been an excellent method of attracting visitors to your website. They can also provide your website with valuable backlinks. The problem is that the majority of people have no knowledge on how to write a press release.

The good news is that it is not that difficult to do. You need to know what to do as well as what not to do. Once you have written one you will find it easy to follow the rules and write plenty more in the future. This article explores some of the issues you need to avoid when you write a press release.

The first thing you need to do is ask yourself if the news you wish to publish is actually newsworthy. If you doubt it is, don’t worry. It takes very little time to make any content look newsworthy. The one thing you need to avoid is using a press release to make a sales pitch. That is a big press release no-no.

A press release needs to be toned down and it needs to answer questions such as what, who, why, and when. If you are able to do this then there is a good chance that it will be picked up.

How To Construct a Press Release For Network Marketing

Below we will take a look at some of the aspects of press release writing you will want to avoid:

- If you want to grab attention this doesn’t mean you have to resort to outrageous claims. Avoid trying to add a lot of unbelievable hype to your press release. This will probably lead to it being ignored by most. You want to sound credible.

- Always remember you are writing a press release and not a sales letter. This is a common mistake and many use a press release to get across their sales pitch. Keep your content informative and interesting and don’t include any words such as ‘special offer’ or similar sales pitch wordings. This needs to be avoided.

- If you have a new product or service to launch you should only write a press release if you are able to give it a newsworthy spin. Launches are very common and happen on a daily basis. You need yours to stand out from the rest when it reaches the inbox of media outlets.

- Get to the point straight away. You need to grab the attention of the reader and just like with a website or an online article you don’t have much time to do this. Make your point clear and avoid using unnecessary filler to pad your press release out.

- The format of your press release is not an art form. Avoid using lots of exclamation marks!!! These will only mark your press release as being a sales pitch and you will usually get thrown out. You best chance of having your piece chosen and promoted is to avoid the use of any exclamation marks.

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