Showing posts with label attraction marketing lead generation. Show all posts
Showing posts with label attraction marketing lead generation. Show all posts

Saturday, April 25, 2009

4 Attraction Marketing Lead Generation Tips

Scarface-tigershark.Image via Wikipedia

This article will examine some of the best attraction marketing tips focusing on the two varieties of network marketer.

You have those network marketers that have grasped the real meaning of providing a good service and developing a good relationship with a prospect before considering presenting their offer. The other kind is what we refer to as desperate network marketers.

Do you know which type you are? If you classify yourself as a renegade network marketer then you will recognize the traits of the first type. Unfortunately, the majority of network marketers are still classed under the second type.

Attraction Marketing Tips

What makes a desperate network marketer? To put it plainly, pre-selling and attraction marketing are sadly lacking from their resume. These two factors are the most important if you are to succeed.

Actually, desperate network marketers are similar to a tiger shark. They are aggressive, only think of themselves and never think to ask questions.

Can you see where we are headed with this? Desperate network marketers simply can’t grasp the nothing of pre-selling. Here is an example of this.

We’ll pretend that our desperate network marketer has gained a little bit of knowledge in attraction marketing and is going to employ some of the renegade methods in order to attract people to his funnel.

He is excited as he has utilized some real estate on the Internet and it is starting to draw in targeted prospects. Now he has ten prospects who have contacted him for additional information. Excited, our desperate network marketer picks up the phone and calls his first prospect.

Things seem to be running smoothly after he has introduced himself and we are only a couple of minutes into the phonecall. What could possibly go wrong? And then we see it happen. Like a tiger shark, his eyes roll over in his head and he can’t help but start reciting his sales pitch and talking about himself.

“We have been going for 30 years and are a robust and powerful business. The products we sell will change lives and you need to be involved. Do it for yourself and your family. Tell everyone about our products and how much they need them etc. etc. etc…”

More Attraction Marketing Tips

In actual fact, give it about 30 seconds and you will have lost the attention of your prospect who is now starting to check their watch and look for a way to get you off the phone. The desperate network marketer has ruined any prospects he had of working with this person.

So what went wrong? They only talked about themselves, their products, and the company. What they should have done is started talking about the prospect and his expectations and needs.

The golden opportunity was missed of offering to educate and train the prospect.
Education and training information should have been offered to the prospect so they could take this away and read it before their next meeting.

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4 Attraction Marketing Lead Generation Tips

My ringletImage by oOElenaOo via Flickr

You’re a network marketer, but do you have any idea of your target audience and how this affects the way you conduct attraction marketing lead generation? Have you got processes working for you that will draw MLM leads to your business funnel?

This is a big obstacle in the world of network marketing and is the main culprit for such a high failure rate. Lots of network marketers use slapdash methods to draw in MLM leads. Actually, in most cases they shouldn’t even be called methods.

Attraction Marketing Lead Generation

Older offline techniques for generating leads in network marketing are well documented – treat everybody you meet as a potential prospect including friends, family and casual acquaintances. This method has never been very efficient and is a hit and miss way of drawing prospects to your business and even worse it will make you very unpopular.

Prior to approaching anybody, you need to keep a number of aspects in mind which when used well will not only draw in a targeted audience, but for the most part these people will be seeking out your offer.

You can forget about those tense feelings of dread when approaching somebody. You’ll start to enjoy social occasions once again and start to relax knowing you don’t need to harass anybody with your offer.

Now, you need to regard yourself as a provider of solutions as well as a network marketer. However, not everybody will need your solution. This is what causes the older offline ways of network marketing to be so defective.

What you need to do instead is present yourself to a targeted audience. Prior to this, there are three factors you need to take on board before you start your marketing campaign to generate more MLM leads.

1. The first thing that is required is to define your target audience. This audience will include those people seeking a working from home business or opportunity.

2. Once this has been established, the next thing to do is to ascertain what that audience needs and what they are discussed. In other words you need to read their minds.

3. Absolutely essential is the need to ascertain the problems your audience is experiencing. Have they got money worries? Do they want to leave the rat race so they can spend quality time with their family?

4. Once this has been achieved, you’ll need to create categories from this list. Is your audience made up of baby boomers? Are they made up of thirty somethings or are they younger members of the family attempting to bring in some extra money to assist with the housekeeping.

The more you find out about your market the simpler it will get for you to make business associates out of your attraction marketing lead generation prospects.

http://www.mrhomebiz.ws/



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