4 Attraction Marketing Lead Generation Tips

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You’re a network marketer, but do you have any idea of your target audience and how this affects the way you conduct attraction marketing lead generation? Have you got processes working for you that will draw MLM leads to your business funnel?

This is a big obstacle in the world of network marketing and is the main culprit for such a high failure rate. Lots of network marketers use slapdash methods to draw in MLM leads. Actually, in most cases they shouldn’t even be called methods.

Attraction Marketing Lead Generation

Older offline techniques for generating leads in network marketing are well documented – treat everybody you meet as a potential prospect including friends, family and casual acquaintances. This method has never been very efficient and is a hit and miss way of drawing prospects to your business and even worse it will make you very unpopular.

Prior to approaching anybody, you need to keep a number of aspects in mind which when used well will not only draw in a targeted audience, but for the most part these people will be seeking out your offer.

You can forget about those tense feelings of dread when approaching somebody. You’ll start to enjoy social occasions once again and start to relax knowing you don’t need to harass anybody with your offer.

Now, you need to regard yourself as a provider of solutions as well as a network marketer. However, not everybody will need your solution. This is what causes the older offline ways of network marketing to be so defective.

What you need to do instead is present yourself to a targeted audience. Prior to this, there are three factors you need to take on board before you start your marketing campaign to generate more MLM leads.

1. The first thing that is required is to define your target audience. This audience will include those people seeking a working from home business or opportunity.

2. Once this has been established, the next thing to do is to ascertain what that audience needs and what they are discussed. In other words you need to read their minds.

3. Absolutely essential is the need to ascertain the problems your audience is experiencing. Have they got money worries? Do they want to leave the rat race so they can spend quality time with their family?

4. Once this has been achieved, you’ll need to create categories from this list. Is your audience made up of baby boomers? Are they made up of thirty somethings or are they younger members of the family attempting to bring in some extra money to assist with the housekeeping.

The more you find out about your market the simpler it will get for you to make business associates out of your attraction marketing lead generation prospects.

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