The Truth About The Network Marketing Scam

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Over the years, the world of network marketing has not built up a reliable reputation. This is down to one principle reason. It might be easy to take a guess at what this is. The truth is that many people have started to label this type of home-working business as nothing but a network marketing scam.

This isn’t because the network marketing industry is inherently bad. The industry is actually fantastic, but unfortunately it has been the marketing tactics involved that have created such a bad reputation. Distributors were often made to hunt down and bother every single person they knew or didn’t know in order to secure prospects.

It is because of these irregularities that the industry has been given the label of a network marketing scam. The marketing tactics seemed easy to follow, but in the end they damaged the reputation of the industry and gave it a very bad name.

If you don’t believe this take a look at the statistics. Up to 97% of network marketers do not manage to make their cash flow positive. Do you think that is because these marketing tactics work?

Some very fascinating points were made by Ann Sieg in the report she wrote called 7 Great Lies and whilst many people felt offended by her report initially, most have now agreed that what she said is correct.

Is Network Marketing A Scam?

A good question. The term network marketing would have most people believe that some degree of marketing is involved. It is not a secret that once you become a successful marketer you should be proficient in promoting and selling most products and services.

One of the main theories behind these MLM marketing tactics is that you should always treat everyone you meet as a potential prospect. What this means is that every single person automatically becomes a target and one to be harassed even if they have no interest in your opportunity.

One of the most important marketing rules is to never attempt to sell something to somebody who shows no interest. If you do you will be labeled as a pest and give yourself and your business a bad name from the start.

A targeted market is key to your success. Even a very bad sales pitch will get you better results than putting out a sales pitch to a market of untargeted leads. A non targeted market is too random and is doomed to fail from the start.

The fact is that people are not interested in buying something that is pushed upon them. It’s human nature. Unfortunately, these hit and miss tactics are what continue to keep the network marketing scam theories thriving.

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