Tuesday, April 21, 2009

How To Use The Power Of Attraction Article Marketing

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Many network marketers who have chosen to start learning online methods to promote and grow their business and attract potential prospects are also seeing the benefits of using article marketing.

However, there does seem to be a little confusion when it comes to the ins and outs of article marketing. To put it simply, there are a number of ways you can approach article writing with optimum results and you need to be using the best tools at your disposal.

This means you could start to use tools like Web 2.0 and article directories to name a few. The basics of article writing means that you are creating articles that centre on a product or offer and then you submit these to an article directory that ranks highly.

Whilst this method is perfectly acceptable you should ask yourself what would happen when a product you are marketing suddenly becomes unavailable. This will mean any articles you have published will contain links that are useless. That’s a big problem.

Attraction Article Marketing

The best method of getting the most out of attraction article marketing is to have your own website. This will allow you to direct your prospects to a dedicated review or preselling page and if the product or offer you are marketing gets withdrawn you can find a replacement product and put that on your site instead.

When you have your own blog or website, it makes things easier as you have less worry about your article hanging around in cyberspace containing useless links.

Article directories that rank highly on search engines are great methods of getting your message across but what is stopping you from going into overdrive and utilizing the strength of Web 2.0 tools?

The best way to do this is to rewrite articles. As an alternative to writing articles once and then publishing them on many directory sites you could rewrite the same article many times and create yourself additional real estate by using properties of Web 2.0.

An example of this would be using Hub Pages, Squidoo or creating yourself a wiki page. These sites may be completely new to you, but don’t worry. Every single one of these sources is a well known avenue to give your articles lots of exposure and they are also high rankers on the search engines.

Even better, if you present your article to a targeted audience you have the chance of converting some of your readers into buyers and prospects.

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