What Is Online Attraction Marketing?

Image by Philipp Klinger (in US & CDN 14/06 till 04/07) via Flickr

The model of online attraction marketing is based on educating and teaching your audience. When you think of network marketing your first thoughts may be of a rowdy sales pitch and plaguing sales techniques. The good news is that things are changing for the better.

Online attraction marketing revolves around getting your message across to those who actually want to listen. You then educate your audience. The truth is that education sells so you can forget the sales pitch. This might sound quite odd if you have always used offline methods of prospecting, but bear with me as we explore these methods of attraction in this article.

Online Attraction Marketing

Getting your message across to your prospects essentially means you need to target the people who want to hear it. In these tough economic times, many people are seeking out home business opportunities.

The main problem with network marketing is targeting those who haven’t even thought about a home business and who no matter how hard you try will never have any interest in the concept.

Before you do anything else, you need to put your promotions to those seeking home business opportunities and those who have actually sought you out to find out more information on the subject.

This next phase is essential. When your prospects start to enter your funnel don’t give them the hard sell. Instead give them some useful information that they can learn from. Educate them.

Teach, inform, and educate your potential prospects and tell them everything you know. This is one of the most powerful methods you can use in order to gain the trust of your prospects.

Your prospects have no idea who you are or what you have to offer so if you can gain their trust you are really heading in the right direction. Most people would never want to buy from someone they have only heard from a couple of times.

Research the people who have experienced the most success with online attraction marketing and work out how they managed to become so successful. At the center of their prospecting strategy they have systems in place that ensures any new people entering their funnel are given educational information and not sales literature or any sales pitches.

The first thing you need to do is change the mindset of any new prospects. You need to show them the ‘how’ instead of the ‘why’ and educate them until they stop resisting and start trusting.

The last thing that you need to remember is that before you start to put across a sales message in online attraction marketing, you need to have gained the trust and respect of your prospects. Once you have done this you will start to see more and more prospects enter your funnel and join you in business.

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