7 Home Business PPC Tips For Your Business

Image by F.H.F (3 Years of Flickr) via Flickr

With a home business PPC ad, the hardest part is getting people to click on your link. Many people believe the process is easy with regards to completing the sale. However, the process of bringing in sales can be tough especially if you make some of the more common mistakes with your landing page.

Home Business PPC Landing Page Tips

Home Business PPC Landing Page Tip #1 – One of the most common mistakes that most Internet small business owners make is to use their home page as their landing page. Why is it a mistake? It forces customers to trawl through page after page of your site trying to locate the product you are promoting.

An easier approach is to create a smaller landing page that is not a fully fledged website. This is an effective method as the customer can see exactly what they want the moment they land on the page. Bringing in sales is so much easier with the use of a landing page. The truth is that a landing page is a lot easier to create and takes relatively little time.

Home Business PPC Landing Page Tip #2 – Lots of people make the error of using a very generic landing page. Each product you are promoting should have its own separate landing page. Somebody clicks on your link because they are interested in that particular product. They want to find that information quickly and easily and not be faced with lots of other products.

Home Business PPC Landing Page Tip #3 – An unorganized or confusing landing page is another error commonly made by small business owners on the Internet. When selling a product online you need to make your marketing as clear as you possibly can whilst making sure your landing page is kept simple and slowly feeds information to the viewer.

Home Business PPC Landing Page Tip #4 – You’ve probably spent a lot of time and effort on perfecting your pay-per-click adverts, but you may not have spent as much effort on your landing page. This is another mistake as it will result in less sales being made. You need to have a landing page set up for each list of keywords and also a pay-per-click ad. It is essential that you keep up a good line of communication with your customer base during the sales process.

Home Business PPC Landing Page Tip #5 – A few people ask the customer for too much information all in one go. If you try to obtain too many personal details the customer will probably get scared and go elsewhere. You need to remember that not everybody is comfortable with giving away their personal details on the Internet. You don’t really even need any more information other than a first name and email address. Until the person makes a purchase this information is sufficient.

Home Business PPC Landing Page Tip #6 – Lots of people make the common mistake of publishing a barrage of messages on their landing page. This could mean that your page takes forever to load and you run the risk of the visitor getting bored and cancelling their session. You do not need excessive images on your website. Keep it plain and simple and above all organized.

Home Business PPC Landing Page Tip #7 – You are selling, not giving away information. When somebody clicks on your ad you have already fulfilled the process of selling. The next stage is to present your offer to the customer. Once they click on the ad, you need to tell your customer everything they need to know about the product. This will provide encouragement for them to purchase the product without feeling that you are desperate to make the sale.

http://themlmsuccess.info/



Get 17 Free AdWords Cheat Sheets, MP3s, and Videos from someone with a proven track record of AdWords success.