Don't Fall For Attraction Marketing Lies

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One of the biggest obstacles for MLMers is their lack of skills in network marketing. It also forms the foundations for one of the biggest attraction marketing lies which is that anybody can succeed in the business.

Is it true that anybody can be successful at network marketing? Well, yes, and also no. In spite of what you may have been told previously, becoming a successful MLMer does require a degree of skill. However, the old offline methods of recruitment often involve convincing prospects that anybody can be successful, especially if they have doubts.

What prospects are not told is that you do need a certain amount of skill to be successful. More and more often this lie is frequently told in order to get prospects to sign up. In the majority of cases, the prospect is suddenly left in the dark to work things out on their own. The person who got them to sign up was simply doing what they were asked to do and the fact is they are possibly in a similar position to that of their new signed up prospect.

It’s no surprise then that the fallout rate for network marketing lies at just over 90%. Most network marketers quit their business within the first 3 months.

Network Marketing Skills

Lack of skills is the main reason stopping everybody being a success. The attraction marketing lies stretch way further than just convincing people they can do the job. This lie is usually followed by telling prospects that all they need to do is sign up and the rest of the work will be done for them. However, the issue is very real; lack of skills is a real problem.

Most network marketers need to be a general all-rounder. Not only do they need to be a network marketer, but also a recruiter, prospector, coach, motivator, business manager, and salesperson. Do you know many people who have all of these skills? And still every day lots of people are jumping onto the MLM bandwagon and pinning their hopes on the promise of making lots of money without thinking about how they are going to build their business.

MLM remains a terrific business, but the training each prospect requires needs to happen the very minute they enter the business funnel.zProspects should be heaped with training and education, instead of being bombarded with hype about how much money they can make.

The ‘how’ should be the focus.zYou must show your prospect how to build and manage their business instead of giving them an unobtainable picture.

If you provide them with value and telling them how, your chances are much better of getting them to trust you and becoming a member of your down-line. “Anybody can do this” is definitely one of the biggest attraction marketing lies as it teaches the prospect nothing about how to attain their goals.

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