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Once your website is live, any leads you generate are owned and controlled by you, and even better, they are new and relevant. If you have to buy leads this is going to have a detrimental effect on your finances and will eventually signal your exit out of the business as your frustration takes hold.
If you are going to start your own website you are going to have to ensure it is unique to the thousands of company websites already published in cyber space. Too many of these company websites look and feel the same and if you follow this system your site will be lost in a sea of potentially failing businesses.
Network Marketing Website
A dedicated network marketing website will give you the following benefits:
* The ability to apply branding and set yourself as an authority in your chosen line of business
* The ability to target relevant prospects
* Allow you to generate cash flow from these prospects in a number of ways
* Allow you to build good trust relationships with the visitors to your site
How To Sell Yourself And Not Just The Company
The ability of standing out from the competition is essential to your success. Otherwise you are going to be just another website to any potential prospects. You need to engage with your prospects and form lasting relationships a long time before you introduce them to the nature of your primary business.
This is where a dedicated network marketing website comes into play. Once your site is live, you will be targeting your prospects immediately and reaching out to the people on the lookout for you. The company websites all have the same look and also provide no SEO marketing value. Also these company websites can impose severe regulations that further restrict the network marketer. In most scenarios, they offer no advantages to the network marketer looking to create leads.
The ability to control the generation of your own leads is essential if you want to receive a positive response from your prospects. If you run your own website this means you are able to advertise in many ways, including the use of Web 2.0 marketing, and article marketing.
And you can do this with complete freedom and without the worry of your company putting a stop to your promotions and ideas.
Probably the most important aspect to owning your own website is that it will allow you to build good relationships with your targeted prospects. Over time you can start to use professional pre-selling strategies proving service and value. Eventually, your prospects will start responding and join your primary business.
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