Sunday, March 15, 2009

The Best Of The Network Marketing Secrets

Pier Pressure :-)Image by ...-Wink-... via Flickr

Network marketing secrets are a dime a dozen. let's face it, everyone is looking for an easier way to do things but the key secret with network marketing is putting a process in place which can take a prospect from being a complete stranger to becoming a business associate.

How do you do this? Here is where most network marketers fall down. They get a prospect into their sales funnel and they immediately want to sales pitch them.

How many times have you been approached about a business opportunity and been told how great the company or the product is? Or if you don't join now then you'll be sorry. Ask yourself this, does this want to make you want to grab the credit card and sign up immediately?

Preselling

Two of the biggest preponents of preselling are Ken Evoy of Site Build It! and Ann Sieg of The Renegade Network Marketer. Both have been preaching preselling as the most important aspect of attracting and teaching prospects before you ask for the sale.

The concept won't resonate with many network marketers because many haven't the patience to implement it. But the truth is, as far as network marketing secrets go, it's just about the most powerful aspect of building a business one could implement.

When done right, preselling can actually eliminate the need for a sales pitch. It could become a thing of the past. Here's a quick example of how the process could work in your business:

1. A prospect enters your lead funnel with a little trepidation after reading and responding to your message.

2. They contact you about your opportunity and expect to be hit with a sales pitch. Instead, you talk about them and how to get them from the starting point to reaching their goal.

3. You start to teach and educate them, send them resources, show them the benefit of building online real estate to provide people with valuable information. At no time do you hit them with anything resembling a sales pitch.

4. After several weeks, your prospect now trusts you as someone genuinely interested about helping them succeed and they ask you what network marketing company you're in. Many actually ask how can they join you in business.

Can you see the power of this? Because you took the time to presell the prospect on you, not your company, they now regard you as someone important to their long range plans. It's one of the best kept network marketing secrets.

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