Tuesday, January 20, 2009

The Truth About An Easy Home Business

Is there such a thing as an easy home business? In the world
of network marketing, too many people promote it as an easy
home business but the truth is, it's tough especially when
one is starting up.

It's one of the reasons the industry has such a high attrition
rate. Many go in expecting it to be a "piece of cake" yet soon
find it takes more than just signing up and letting things
happen.

Ann Sieg make the point in her hard-hitting report The 7 Great
Lies Of Network Marketing that many people are enticed into
network marketing by being told they don't have to do any
work and it would be done for them.

They're told to sign up and the work would be done by their
upline. All they had to do was make a names list and attend
meetings with prospects and they would then be sold on the
idea by their upline. Well, most of us who have been working
an MLM business knows how that pans out!

An easy home business creates a get rich quick mentality and
when you are in this frame of mind, then you are really going
to struggle to build a business from home. Once you start
thinking like this, you've conditioned your mind to expect
things to happen for you without much of your own sweat equity
but when things don't happen, you start looking elsewhere.

Too many MLM "corpses" litter the network marketing landscape
after this type of thinking and it's a strong reason why more
than 90 per cent of start ups end in quitting their business
within the first three months.

Today, with internet network marketing now becoming such a
prominent business model, the same principles apply. Run a
mile when someone is serenading you promising great riches
for very little effort.

With internet network marketing, there is an immediate learning
curve to overcome and it takes time to understand and learn
how to implement online strategies to attract prospects into
your business.

But the good news is, once you know how, then it does become
easier and you'll be amazed at how effortlessly you can attract
prospects in numbers. But then, and only then, can you start
viewing it as an easy home business.

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