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Often times your niche is based off of who you personally are. If you’re a teacher for example chances are you know a lot of other teachers. If you’re a college student you should probably be targeting other college students and if you’re a stay at home mom you might way to be talking to other stay at home moms.
This is because people always feel more comfortable talking to people that remind them of themselves. A 22 year old girl might find it hard to relate to a 45 year old business man with a wife and two kids but she can easily strike up a conversation with a woman who she shares a lot of her same interests.
So this is why some people believe that it’s smart to only truly try to recruit people who are a lot like themselves or at least people that fall into their niche.
But is that really a good idea? Shouldn’t we be talking to anyone and everyone about our work from home opportunity?
I have come to believe that a well defined niche can be much more profitable than a really big and broad approach. I don’t believe that you should keep your business a secret from someone who wants more information about it just because they don’t fall within your target audience. However, I do believe in putting most of your time and effort into working that niche and getting as much as you can out of it before you start to look outside of it.
I have known women who have built their entire teams using just stay at home moms. These women now earn in the 6 figures and it’s all because they found a need in a certain group of people and they met that need!
What is your niche market? Do you have one? If you don’t I suggest thinking of ways that you can start profiting from niche network marketing today.
