Showing posts with label Niche market. Show all posts
Showing posts with label Niche market. Show all posts

Wednesday, October 21, 2009

Should You Only Try To Recruit People Just Like You?

A teacher writing on a blackboard.Image via Wikipedia

One of the most effective way to market a home based business is to find a really tight niche and work that niche to death. In other words instead of trying to recruit anyone and everyone you come into contact with only try to recruit the people who fall within your specific niche.

Often times your niche is based off of who you personally are. If you’re a teacher for example chances are you know a lot of other teachers. If you’re a college student you should probably be targeting other college students and if you’re a stay at home mom you might way to be talking to other stay at home moms.

This is because people always feel more comfortable talking to people that remind them of themselves. A 22 year old girl might find it hard to relate to a 45 year old business man with a wife and two kids but she can easily strike up a conversation with a woman who she shares a lot of her same interests.

So this is why some people believe that it’s smart to only truly try to recruit people who are a lot like themselves or at least people that fall into their niche.

But is that really a good idea? Shouldn’t we be talking to anyone and everyone about our work from home opportunity?

I have come to believe that a well defined niche can be much more profitable than a really big and broad approach. I don’t believe that you should keep your business a secret from someone who wants more information about it just because they don’t fall within your target audience. However, I do believe in putting most of your time and effort into working that niche and getting as much as you can out of it before you start to look outside of it.

I have known women who have built their entire teams using just stay at home moms. These women now earn in the 6 figures and it’s all because they found a need in a certain group of people and they met that need!

What is your niche market? Do you have one? If you don’t I suggest thinking of ways that you can start profiting from niche network marketing today.

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Wednesday, June 3, 2009

Avoid These Attraction Marketing List Mistakes

Deadly Sins album coverImage via Wikipedia

Creating a lucrative attraction marketing list needs more effort than simply publishing a sign-up form on your website and collecting lots of contact details.

Training on attraction marketing dictates that you need to get your method of list building right at the every start. If you don’t you will find you waste a whole load of your valuable time. Six deadly sins exist that could kill your list building from the start. This article will explore these sins and how you can avoid them.

The 6 Deadly Sins Of Attraction Marketing List Building

1. Selecting the wrong market. This might seem like a sweeping statement, but if is a common error that many people make time and time again. An example of a wrong market is one that is too narrow a niche and whilst it might be popular, you will be limited in the products you can offer in this area.

2. A list that is not targeted or not specific enough. You need to focus on a targeted audience that has an interest in a specific product or service. This will give you a much wider choice over the products and services that you choose to promote.

3. Product markets that are one-off. This is further good advice for you. Yes, you might make a sale and earn a large amount of money, but what is your next move. What can you offer your audience next? Products that fall into the one-off category might include beds or large white goods. When you make a sale of this nature what are you going to do next? These customers may buy in the future, but it might be years before they need to buy another bed or refrigerator. This is why you need to focus on consumable products that require regular renewal and also digital goods such as books.

4. Purchasing an attraction marketing list. This is a real mistake! Avoid paying money for lists. For a start, these lists may not be relevant to you and may not even be targeted. More importantly, have the contacts been signed up to the list legally? Did they approve their details to be recorded on such a list? This is too large an unknown area and you should not take risks with this kind of information let alone your money. It only takes one corrupt list to get you into a lot of trouble.

5. Sending too many emails to your attraction marketing list. This is a very common and huge mistake made by enthusiastic IM’ers. If you bombard your audience with email after email they will start to unsubscribe from your list in large numbers. Avoid it at all costs. Instead, build relationships with your audience. Email them weekly and give them something that is going to be of value to them like some tips or an answer to a problem. This will give you more credibility and once you are ready to promote your product they will be more receptive to it.

6. Identify yourself in a clear manner. Before you make yourself known to your readers you need to avoid the inclusion of lots of URLs in your emails to them. The truth is, you should only be thinking about including one link right now and that should be how readers can unsubscribe from your list. This should be included at the bottom of each email.

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Friday, February 27, 2009

Affiliate Marketing – How You Can Use It to Earn an Income Online

@-Image by Joel Olives via Flickr

In order to create an affiliate marketing program that can help you earn money at home you need to have both a positive and a realistic attitude. What this means is that although you might not necessarily be able to get rich quick, you can eventually achieve financial freedom.

How Affiliate Marketing Works

Usually when you are involved in this type of home business designed to help you make money online it involves making a commission in exchange for promotion of products or services. However, it not is just simply “selling” as most affiliate marketers become website or blog publishers.

They might also become online video or podcast producers. They may even use a variety of other artistic or creative ways to provide interested consumers the information they need. Sometimes they may even entertain potential customers who might click on ads which will bring in revenue for those who run these affiliate campaigns.

Tips for Promoters

No matter what type of product or service plan to promote it involves a variety of useful marketing strategies. These include a wide range of services such as social networking, Pay Per Click advertising, article marketing, as well as purchasing banner ad or text ad space.

The type of promotion you do may depend upon your target marketing. Therefore, the plan of action may be different for you than it would be for a person who is running an entirely different money-making program.

Regardless of whatever marketing strategies you apply to your program, remember to determine what advertising works best for you and stick with it. Furthermore, be open to change with the times when necessary, because what works today may not necessarily work tomorrow.

Also, as you work your program do not lose heart if you do not notice immediate results. The biggest mistake you can make is to give up too soon. Give it a considerable amount of time before you throw in the towel.

Further Advice

In order to be most successful, you must do your research and pick an affiliate program that is currently in demand. You also might do well if you concentrate on a specific target market-in other words niche marketing.

It may take you some time and effort to research these more individualized target markets, but do not lose heart. When you find the right niche it could mean endless profits for you for at least awhile.

If you are currently at a lost as to how to get started, you might want to first research affiliate marketing databases. Some of the most popular ones searched through today include PayDotCom, Affiliate Junction, and ClickBank. Some people may find success via signup with vendors who are promoted via Affiliate Jackpot as well.

It is not difficult to find affiliate marketing opportunities. However, keep in mind that not all of them are lucrative, either. Make sure you do enough research to ensure that the money-making programs you choose to participant in are reliable, legitimate, and feasible.

Reading review materials of the various types of money-making opportunities will be most advantageous to you. It will help you make the wisest choice among many.

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How I Built My First List




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Monday, January 19, 2009

Finding a Home Based Business that is right for you

If you have ever thought about starting a home based business, now may be the perfect time. The media is full of information about businesses that are either closing or going into bankruptcy and companies that are laying off hordes of individuals. This type of business can allow you to feel more stability within your job, because you have more control over how the position of the business is ran; because it is your business.

In order to begin any home based business, you must first decide what type of work you are capable of doing. Not every business that can be ran from home is right for everyone. Many home based businesses require that a product or service be marketed. For many, sales are just not something that they can do well. If you are one of these individuals, then these types of businesses would not be for you. But for a large group of individuals, selling products and services is the perfect way to make extra money.

For those individuals that do not want to sell a product or service, there are still many, many home based business options. One of them is to try your hand at affiliate marketing. With affiliate marketing you are marketing a product or service that another company is offering by advertising on your own website. The company will then pay a commission for anyone that either visits the website or makes a purchase, depending on how their affiliate marketing plan is set up. For many, this can be a very lucrative business. Companies are most often willing to compensate affiliate marketers very well in order to help boost their own sells.

Depending on your skills, you may also be able to set up a home based business in the world of SEO. This term simply means search engine optimization and is a way of increasing the web traffic that a website receives. This can be as intricate as development of the website itself or by writing articles that contain specific keyword articles. If you have a talent for writing, you may want to consider hiring yourself out as a freelance writer or opening your own writing company. There are many website owners looking for top quality writers to fill up there website with good solid content.

While starting a home based business may seem like a difficult process, if you do your research and find a niche market that fits you, it can be very profitable. This is truly the key to a home business; finding what you can be successful at and then making a good solid effort to make it work. There are individuals that begin a home based business every year, but fall short by not following through with the process. It is important to note that there is probably nothing out there that will make you rich overnight. However, a nice income can be made online, if the right tools and the right information are used from the beginning.

About The Author
Jikly is a professional network marketer who specializes in teaching others how to be successful with network marketing. If you want to get in touch with Jikly or learn more about network marketing success please visit: http://mlmcashmillions.info/
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