Sunday, August 2, 2009

Best Offline Marketing Strategies That Still Work

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These days almost all home based business owners are making the switch from offline to online when it comes to marketing. There really isn’t any reason why you shouldn’t be attempting to market your business online it’s cheap, it’s simple and you can reach a ton of people that you may not be able to reach otherwise. However, there are a few offline marketing strategies that still work wonders for any home based business. Here are a few of my favorites offline marketing strategies that are tried and true and will defiantly work for you.

Talking to your friends and family is the number one offline way to bring people into your home based business. There is absolutely nothing you can do online that is going to be the same as sitting down with your family or closest friends and introducing them to your business opportunity. Many people today tend to shy away from talking to their closest friends but I’m here to tell you that that is a huge mistake. This doesn’t mean you need to pressure anyone into anything or bug them so much that they don’t want to answer the phone. But at least give them an opportunity to know what your business is really all about.

If you don’t know what sizzle cards are you could be missing out on lots of really great prospects. A sizzle card is just a small, usually brightly colored card that’s the same size as a business card. It has a toll free number they can call for more information and a catchy sentence or phrase to get their attention. Something like “tired of living paycheck to paycheck?” or “Make more money now!” You can choose whatever phrase you like best and customize the message they’ll here when they call.

Sizzle cards are usually fairly cheap and if you bring them with you wherever you go you’ll be marketing your business even if you’re just running errands. Leave them with your tip at lunch, at the dry cleaners, at Starbucks, wherever. It’s a simple way to get more free prospects.

Finally, flyers might seem like a lot of work, and they can be, but they can also be extremely effective. To start out you’ll need to have a route of all the free bulletin boards in your area. There are probably more than you think if you really keep an eye out. Next type up a simple eye catching flyer and send them to the same phone number you send your sizzle card leads.

By sending your leads to a voicemail you control the conversation because you can choose when to call them back. Plus they’ve already heard a short message so their curiosity has been peeked.

Just pass out your flyers all over town once every week to two weeks and you’ll start to see a steady flow of leads roll in. you may not get hundreds a week but it will be people that you may have never had the chance to meet otherwise.

These are just a few of my favorite offline marketing strategies. Try them and see what will work the best for you. However, the best way to get the most results is to work both offline and online. So get started today and build an amazing home based business for you and your family this year.

Jikly Batista

http://automatedprospecting.info

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