Lies Of Network Marketing - What You Need To Know

Does building a network marketing business take a lot of skill? You’ve probably been told time and time again that absolutely anybody can run this kind of business.

This particular statement has now formed one of the seven great lies of network marketing. Of course skill is required to build a successful MLM business. The statement above comes from the old methods of trying to make lists and inviting family, friends, and strangers to your house and then expecting the rest to be done by your upline.

Whilst this is fine in theory and was an effective method at one time when the Internet was in its infancy, it is now too much of a random method of prospecting that holds little water in an environment that is heavily dominated by the Internet.

Lies Of Network Marketing

Don’t let the above statement scare you. Obtaining skills to build an MLM business is achieved through comprehensive training. The fact is, nobody is going to be building your network marketing business on your behalf.

The concept of renegade network marketing means that business skills are based on harnessing the powerful strengths of the Internet in order to target prospects in their hundreds to your business. You need to eliminate the random methods and work on convincing prospects to make contact with you.

The world of inter-network marketing has become more and more popular over the past year and many people are predicting it to be the next big thing in the industry. Doubting such changes when you have previously struggled with old school methods is completely natural, but may be the only hope of resurrecting MLM businesses.

If you are one of these doubters, consider this. If you own a website and use it for branding you can have your own blog, write articles and use the full suite of Web 2.0 tools available. Using these methods to generate leads will only help to attract more and more prospects to your sales funnel.

Moving Your Prospecting Online

Statements such as “anybody can run this type of business” have been the reason for so many failures in the industry causing many failed marketers to part with their money and attempt MLM. This statement has been one of the most detrimental lies of network marketing.

The secret is to maintain a consistent stream of prospects to your marketing funnel and then turn them into associates through the use of attraction marketing methods. The fact is that when you use attraction marketing effectively, you will find your prospects start to turn themselves into associates before you even present your primary offer to them.

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